Beth Arendse - Co-founder SA Creative Industries Incubator

Beth has over 20 years of experience in developing training and business models for indigenous groups/first nations groups in both local and international contexts. She worked in Hawaii, mainland USA, Tonga, Samoa and various Southern African countries assisting to develop indigenous business models for cultural practitioners in communities.


Beth is the co-founder of the Tshwane School of Music (TSOM), a social enterprise which is revolutionising how music is taught and mainstreaming music education in low fee schools. TSOM uses music for the cognitive and social development of children and youth in the township of Eersterust, Tshwane and is currently expanding its work into the Cape Flats through a unique model where 10 000 learners in low fee and no fee schools will have music education as part of their schooling.


She has also co-founded the SA Creative Industries Incubator which is providing access to accredited skills training and business incubation for creative industries practitioners and entrepreneurs. This township based facility is providing state of the art training and facilities to township based creatives to contribute to the local, national and global economies.

She is currently spearheading the development of innovative programmes for music and maths and is pioneering the use of music and creative techniques for workplace programmes to train employees in creative thinking and problem solving.



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